10 Great Examples of Experiential Marketing

1.) Mike’s Hard Lemonade Guinness World Record

What better way to celebrate Mike’s Hard Lemonade’s 17th Birthday than with some Experiential marketing? BeCore lit 50,000 birthday candles on a giant cake to win Mike’s the Guinness World Record for Most Birthday Candles lit ever!

2.) The Melt – World’s Largest Cheese Carving

Celebrating the one year anniversary of the addition of the cheeseburger to The Melt menu and drive social media impressions and conversations BeCore produced the World’s largest Cheese Sculpture!

3.) The Adobe Photoshop Experiential Time Travel Station for Adobe Max

BeCore produced the Adobe Photoshop Time Travel Activation that took place at the Adobe Max Conference in 2015 celebrating Photoshop’s 25 year heritage and built excitement around the release of the 2015 Photoshop.

4.) Microsoft Windows 10 / Special Olympics Activation with LA Graffiti Artist Risk

5.) Palm Breeze Product Launch Party in Santa Monica

Launch the Palm Breeze brand by creating the ultimate Vacay Everyday experience and introduce the beverage to stylish women between the ages of 21-29.

6.) The Nike SB Go SkateDay Skate Park Barge in New York City

BeCore collaborated with Nike to build a huge interactive experience to celebrate Go Skate Day in New York City. We built a football sized skateboard park on a barge that was towed to different ports in New York City and Brooklyn. Designed by legendary skate architect Tim Payne, the park referenced many famous skate spots in New York City that are no longer skateable: Brooklyn Banks, Pyramid Ledges, and many others.

7.) Baskin Robbins Launch

We shot a compelling 2-minute experiential video for the Baskin Robbins Facebook Page that encouraged customers to try soft serve product with different toppings: check it out!

8.) Jordan Take Flight Challenge

BeCore elevated the experience of the premier men’s high school basketball showcase, the Jordan Take Flight Classic. Maximizing the integration of the Jordan Brand and created an unforgettable experience for all participating high school athletes, fans and coaches.

9.) The Nike Hall of Phenomenal

BeCore created an awesome experiential soccer hub for Nike in New York City during the World Cup time period.

10.) Windows 10 NFL Fan Upgrade

BeCore Experiential was tasked with creating awareness and driving thoughtful demos and conversations about the Windows 10 Upgrade by upgrading fan experiences and creating a socially shareable fan upgrade story.

If you have questions about event marketing, event production, product sampling tours, experiential marketing or just want to say hi contact us today! We’d love to partner with you!