Events and Experiential Marketing are a great way to engage with consumers but what about for generating content? How do you make sure that your online community benefits from events IRL?
It can seem easy to consider the benefits of attending an event or brand activation when you actually attend. How can you make sure that your community benefits? Events fuel online content creation so easily.
What can I do to improve my content?
Often times, events can be the resolution to a brand content problem. Just think about it. If you create the ideal environment for consumers to engage with your product, they will try it, use it, talk about it and share it with their friends.
TOYOTA’s HOTEL TACOMA
Harvest content at every possible opportunity. Record speaking engagements either with audio or video or both. Take pictures and provide something to take pictures of. 😉 Give interviews. Survey for testimonials. Generate social media content and chatter.. Create moments of awe and inspiration and capture it in a way that you can create and increase the value of social currency for your attendees.
TOYOTA’s HOTEL TACOMA
What’s the best type of content to market my particular event?
You need to begin by considering the most intuitive way you can communicate. Does it make the most sense to write a blog post, or are you trying to visually communicate data in a way that it might make sense to include an infographic or animation.
Make sure that you’re doing your diligence to present the information with the most appropriate delivery.
Here are some ideas to help get you started:
- You could create a video, filming specific segments within an event, conference or discussion.
- You could create a recap in the form of a white-paper, video, or blog post.
- Create a podcast recording any interviews, panels or discussions
- Generate photos from a step and repeat or interactive sharable photo booth
- Create artwork from your consumer’s content like this mosaic
CREATE PHOTO OPPORTUNITIES WITH EXPERIENTIAL INSTALLATIONS
CONSUMER GENERATED ARTWORK
ART WALLS
GIVE THEM SOMETHING DELICIOUS
STEP AND REPEAT PHOTO BOOTH
CREATE THE PERFECT BRANDED ENVIRONMENT
GREEN SCREEN PHOTO BOOTHS
USE THE ENVIRONMENT TO YOUR ADVANTAGE
Ultimately the content you generate from your events can reward your brand for years to come in multiple social media channels.
If you have questions about content marketing contact BeCore today! We’d love to partner with you!