Why have your Brand Activations at Comic Con?
Why would you want to have your Brand Activation at Con-Con this year? Let’s just start out by taking a look at the popularity of the event by attendees. This figure has increased exponentially since the 90’s. Talk about a massive brand opportunity to connect with consumers in a very fun way. Comic-Con attendees are a highly concentrated group of millennials that are highly passionate about the comic book, and movie industry. There are so many brands that could activate creatively at a conference like this, the possibilities are endless. Food, Tech, Entertainment, what more could you ask for?
1.) Pizza Hut and the Teenage Mutant Ninja Turtles Brand Activations
The Ninja Turtles teamed up with Pizza Hut for a free pizza activation outside the convention center with a Ninja Turtles replica pizza-shooting Van where fans can shoot pizzas at targets decorated as foot soldiers.
2. ) X-Men and Oculus Rift Brand Activations
Become professor Xavier by strapping into an Oculus rift and sifting through the minds of the free world to look for Mystique in Cerebro.
https://www.youtube.com/watch?v=E2VoTvqZiuY
3.) Schick and Assassin’s Creed Brand Activations
Schick and Assassin’s Creed partnered up with a giant activation which features and obstacle course and a leap into a giant airbag. There’s also a shaving station!
4.) Conan’s VR experience at the TBS booth at SDCC 2016
Go inside Conan’s head in VR at the TBC Comic-Con booth from SDCC 2016.
5.) Game of Thrones’ wall of Faces Brand Activation
https://www.youtube.com/watch?v=wfXnPl1hiRg
If you have questions about Brand Activations or Experiential Marketing contact BeCore today!