Category: Blog

November 9, 2018

An Interview with Kelly Vaught, CMO of BeCore

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Kelly has been with BeCore since the early days, and has had a massive impact in developing the company culture that makes BeCore the passionate, creative, and supportive organization that it is today. If you want to understand BeCore, you have to understand Kelly. Everyone that reaches the executive level does not come from the […]

September 26, 2018

Job Hunting, Professional Stalking And Sliding Into The DMs To Get A Job

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A lot of people say you need connections to get a job. Well, if you don’t have them, make them! That’s how I got a job as a Jr. Art Director at BeCore! I needed to use my creativity to get noticed and I realized that could be done as simply as sliding into someone’s […]

September 22, 2018

How Brands Should Work with Artists (and Win at Social Media)

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With the rise of influencer marketing, brands have started to work more closely with content creators of all types. And while this type of marketing is still relatively new, it’s been proven to be incredibly effective. After all, 80% of Gen Z purchases are influenced by social media, and we know they’re following their favorite […]

September 14, 2018

Why Burning Man Matters to Me – And Why It Should Matter to Brands

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The Burning Man festival takes place in the desolate Black Rock Desert in Nevada every year. This year, over 75,000 people attended. The temporary city is built, enjoyed, and taken down in a short two-week period. While most people think of Burning Man as just a giant party, to me (and a lot of others) […]

September 6, 2018

An Interview with Mark Billik, CEO of BeCore

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The people that make up experiential marketing agencies are often as engaging as the events they create and execute. Our founder and CEO, Mark Billik, is no exception, and we’re always fascinated to hear about his intriguing background that’s made him the great leader and bold entrepreneur that he is today. We had a conversation […]

August 31, 2018

Creating Immersive Art Experiences That Are More Than an Instagram Photo Op

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Art popups have been a thing for a while now, but we’re seeing a trend of art installations that are designed to be “just another millennial photo op.” People may be enticed to go somewhere to take a great photo. They may post it to Instagram and you’ll get your social cred. But will they […]

August 24, 2018

A Conversation about Experiential Marketing with Steve Dupee, President of BeCore

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We’re really happy to introduce the new President of BeCore, Steve Dupee. We wanted to know how he’s settling in after moving halfway across the country, and hear more about what led him out to LA. We were lucky enough to catch a few minutes of Steve’s busy schedule to have a conversation about his […]

August 16, 2018

2018 Festival Update: Our Top Picks for The Year’s Remaining Events

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With Coachella, Outsidelands, and Bonnaroo in our rear view window, what’s up next on the festival schedule that’s worth checking out? It all depends on what you’re looking for. It’s incredible how fast this summer is going, but we’re not done having fun just yet. There are major festivals still on the slate. We’ll give […]

August 10, 2018

Experiential Marketing and Gaming: Why Games are Expanding Marketing Efforts Beyond the Digital World

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You may have noticed a significant push in the experiential marketing world to promote video games in real life, providing experiences beyond the digital landscapes provided by the games. Why are companies spending money to give fans an experience outside of the worlds that they have created? What’s the value of a llama placed in […]

August 2, 2018


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When you really think about it, we are being influenced every day!  Almost all of our decisions are influenced by something or someone.  We are influenced through, word of mouth, seeing a branded billboard, or scrolling through social media. Is that not the reason you are having an event in the first place? You want […]

July 27, 2018

My Super Sweet (Summer) Intern Experience: Event Marketing featuring DeadMau5

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My experience at BeCore thus far has been one like a kid in a candy store. Since I’ve laid eyes on it and learned more, I want to touch, see, look under, over, and around everything… I want a taste of everything. Walking in, you are greeted by the sound of trickling water and beautiful […]

July 20, 2018

Mixed Reality and Experiential Marketing: How to Blend Realities to Create an Unforgettable Experience

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You’ve heard of Virtual Reality, and are familiar with Augmented Reality, but what is Mixed Reality? Mixed Reality is the most recent development in reality technologies, and can be confusing, so let’s define all three first: Virtual reality (VR) places users in a 100% artificial digital environment (like Oculus Rift content). Augmented reality (AR) uses […]



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