Tag: consumer marketing

May 21, 2018

Why Brands Incorporate Gamification into their Experiential

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Gamification and experiential are a match made in marketing heaven. Introducing a gaming element to your campaigns increases interactivity and lets you engage with prospects via their personal devices. So What’s Up with Gamification?   There has been research published which suggests that gamification will have a huge influence on technology and marketing in the […]

March 21, 2018

How Stranger Things Is Changing Experiential Marketing

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Experiential Marketing activations are known for taking consumers directly into the essence of the brand. In this case, the essence of the show. It seems all everyone is talking about these days is Stranger Things. With a mix of nostalgia, scares and fun, and over 16 million fans, the franchise has successfully merged modern marketing […]

February 9, 2018

How to Turn Customers into Brand Advocates

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Every day, fresh, new ideas are formed, companies are launched, however most of them fail. Then again, you don’t want to be like most.One way is to focus on more than simply acquiring customers. Instead, you could identify ways to turn some of those customers into your loyal brand advocates. Customers are smart, and they […]

January 9, 2018

How Your Event Music Impacts Your Audience’s Emotion

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Music sets the tone for your entire event and it’s one of the most powerful tools for impacting emotion. How You Can Use Music To Improve Your Next Brand Activation Ask any marketer out there, there’s a lot that goes into planning large scale and even small-scale events. Event planners and experiential agencies focus their […]

October 27, 2017

The Top 5 Principles of Engagement Marketing

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Building lasting relationships can take a lot of work, and I’m not just talking about your marriage. Relationships between brands and consumers take time, effort and a focus on the future which helps to identify shared goals and values, building trust and communication. It’s all about an authentic emotional connection to make it work and […]

September 8, 2017

CONSUMER ANTI-ADVERTISING: How to stand out in today’s noisy world

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WELCOME TO THE WORLD OF CONSUMER ANTI-ADVERTISING   Digital’s one big disadvantage is its lack of lasting impact among consumers – its low “retained value” in the consumer’s mind. I can remember the rear cover of the dwell magazine I saw last week, but I have a hard time remembering any of the ads in […]

August 31, 2017

5 Tips for Engagement Marketing: Ask not how you can sell, ask how you can help.

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Engagement marketing is all about providing value, creating a conversation, inspiring, entertaining, Ask not how you can sell, ask how you can help. Today engaging customers is all about providing them with more value in a meaningful and authentic way. Follow these five tips to surely keep your attendees engaged with your brand. 1.) Offer […]

April 1, 2017

5 Comic-Con Brand Activations We Love

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Why have your Brand Activations at Comic Con?   Why would you want to have your Brand Activation at Con-Con this year? Let’s just start out by taking a look at the popularity of the event by attendees. This figure has increased exponentially since the 90’s. Talk about a massive brand opportunity to connect with […]

March 28, 2017

10 Ways Your Pop-Up Shop Can Make an Impact with Consumers

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Pop-Up Shops have become a tried and tested business strategy. It’s no secret that Pop-Up Shops fuel Consumer Engagement. We’ve compiled the Top 10 Ways that Pop-Up Shops make it happen for brands. 1.) YOU GO WHERE YOUR CUSTOMERS ARE Instead of purchasing or leasing a permanent retail space, go where the buzz is! Pop-Up Shops […]

November 28, 2016

How TEDxLA Inspires Action Using Experiential

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Going from a State of Mind to a State of Being with Experiential Typically when we think about creating change in our community we think of it in terms of what we can do individually. While this is great and can create positive change, it’s simply not enough. We need to start thinking about how we […]

July 25, 2016

10+ Great Experiential Marketing Examples

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It is one of the hottest new ways to engage with consumers.If you’re looking for some great examples of experiential marketing, look no further. What is Experiential Marketing? It is sometimes referred to as, engagement marketing, event marketing, live marketing, or participation marketing. It’s a marketing strategy which invites and encourages consumers to participate in […]

June 27, 2016

Why Customer Experience is King

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We live in a people-focused economy, where experience and human connection trump price and feature. Consumers today have more options than ever before! Not only do consumers have unlimited options, they’re also aware of the plethora of options in the marketplace. How is it possible that bad customer experiences still exist? The Internet and online […]

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