From insane experiential visuals, to interactive lighted wrist bands, pool parties and RFID’s. Heineken brings it every time with their event marketing and experiential efforts and it goes beyond the scope of shock & awe. Heineken integrates technology into every aspect of what they do, including the experience itself for their consumers at these events. They’re measuring, they’re entertaining, they’re engaging the audience and immersing them into every component of the Heineken brand. Check out some of these great videos showing their content marketing in action!
The Match
The Heineken Pool Party
Heineken RF ID event
City Adventure
The Seat
If you have questions about event marketing, experiential marketing or content marketing contact BeCore today!