In this article you’ll learn some new ways to use Snapchat for business. Thinking of adding this platform to your 2016 marketing plans? Are you Interested in ways to use Social Media to strengthen your company, brand or service?
With Snapchat you can increase community engagement and brand awareness through innovative content marketing campaigns.
Why would you want to use Snapchat for business?
With over 100 million daily active users and 400 million snaps per day, Snapchat is definitely one of the fastest growing social networks. As you might already assume, 71% of Snapchat’s U.S. users fall into the 18 to 34 age range. Even if your audience doesn’t fall in that demographic, it is becoming a vital component of global marketing plans.
Brands and content creators are using Snapchat to produce daily stories that engage and captivate audiences.
Here’s some different ways that you can use Snapchat to market your business online:
1.) Build your own Brand Stories:
Snapchat Stories only last 24 hours, and are a string of snaps used to create a video narrative. There are over 1 billion views on stories each day.
You can have a lot of fun with the platform’s native tools and features by adding filters, geo-filters, text, emojis, and even music from within the social platform.
2.) Provide Exclusive Live-Streams to Brand Events:
Feeling FOMO? Don’t worry about missing anything when your favorite brands provide and exclusive live feed to exclusive brand events through Snapchat. Have brand ambassadors at an event or a celebrity? The users on this platform will have a field-day.
Display a behind the scenes feed that major broadcasters do not have access to but your brand does! This is perfect for private feeds!
3.) Offer unique incentives to users who follow your Snapchat Stories:
Who doesn’t love getting something free or discounted? Think of ways to keep your followers coming back for more; offering promo codes, discounts, giveaways, games, contests and more. Ask users to submit their own content like photos of your brands products, or using your brands products or services.
4.) Snapchat provides an excellent platform for Behind the Scenes Content:
Snapchat can be great for showing your followers and brand advocates what you’re doing behind the scenes. Show your customers, prospects and leads just what you’re doing behind the scenes. Give them an exclusive glimpse behind what’s happening on the other side. They’re interested, give it to them!
5.) Partner with Valuable Influencers
Don’t waste your time just trying to partner with influencers that have large audiences. Partner with social media influencers that have content they can generate for you! Partner with a social media influencer that is relevant to the brand audience, and is capable of generating great social media content.
6.) Get the Event Attendee’s Involved
Get your audience involved with your snapchat! With so many interesting people who love your brand, why not let them get involved in posting on behalf of the brand? Find creative ways of getting your audience integrated into your brands snapchat feed during a live event. It can only further expand your social media impressions and give internet watchers an idea of what your brand is all about.
If you have questions about Experiential Marketing or would like to discuss a potential project give BeCore a call today at: 213-747-3123