Celebrating 75 Years of Iconic Branding with a Unique Experiential Activation
Consumers have familiarized the colorful personality of the M&M’s brand thanks to decades of memorable advertising and innovative marketing over the course of seventy-five years. March 3rd marked the 75th anniversary of the iconic candy brand and to celebrate, they launched an exciting experiential marketing campaign which was at the Altman building in New York City. The custom made experiential activation featured six “apartments” which were carefully designed to represent each of the M&M characters. The brand experience also included music and tons of M&Ms, offering new colors and flavors for attendees to vote on.
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