My Super Sweet (Summer) Intern Experience: Event Marketing featuring DeadMau5
My experience at BeCore thus far has been one like a kid in a candy store. Since I’ve laid eyes on it and learned more, I want to touch, see, look under, over, and around everything… I want a taste of everything. Walking in, you are greeted by the sound of trickling water and beautiful art pieces left and right. (It’s good feng shui). You can’t help but notice a majority of the offices are enclosed with glass to create an inclusive environment. The BeCore office is full of amazing art and funky memorabilia making work just that much more interesting and inspiring day to day. You can’t turn a corner without seeing a couple of pieces including some that the team helped create together, and that’s an element that made my heart sing. There is an incredible sense of community here at BeCore. As an experiential marketing agency you know experience is everything, but I’ve felt that the experience created for the consumer is not the only one that matters.
The coolest part of my summer has been working on Amazon’s Unboxing Prime Day event. As an intern at BeCore, there are zero coffee runs. They do an effortless job of creating an inclusive experience, meaning each bit of work I do is considered and has great potential to come to life during an event. I stand as a member of the creative development team where I work with some awesome, talented, out-of-the box thinkers. Together, we were able to develop a gaming experience for Amazon Prime customers as Amazon partnered with Twitch Prime, PUBG, and Deadmau5. From mapping out and measuring what was soon to be the battlegrounds and collecting images from countless Twitch streams and Youtube videos, to walking through the entrance of the large Amazon shipping box where you are then exposed to the war zone and thrilling performance by Deadmau5, I had butterflies in my stomach. I entered the event in awe, smiling ear to ear.
I couldn’t help but think, “wow, they get to do THIS all the time.” I am truly grateful to be a part of this team. Their passion is transparent. Within two weeks of working here, you pick up on some key values. I quickly identified a couple:
- A. Time Management
BeCore is an experiential marketing agency with an array of notable clients who trust us to help fulfill their goals by creating an immersive experience. Yes, time is money, but that is not the core focus here. Time is sensitive in experiential because there is a full process from point A to Z. We aim for efficiency so we are effective.
- B. Details
“We sweat the details.” It’s the little things that count. When creating an immersive experience for consumers, we want them to feel like they are in the applied environment. Everything including seating, lighting, props, wall ornaments, and beyond, we want our guests to notice and be excited about.
A bit about myself
At 21, it is easy for me to feel the pressures of life and worries of the job search. A position in the entertainment industry has been a long-term dream of mine, and as I have gotten older and built my résumé, I’ve slowly been able to narrow my focus. I always say it’s better to be doing something rather than nothing, so I’ve had a few jobs. I’ve worked in retail, been a tour ambassador, and currently stand as a Sports Information Director. While I remain proud of those accomplishments and appreciative of each experience, I am still hungry for more!
Working in an ever changing environment is a key factor for me when looking to settle down in my career. Organized chaos keeps me on my toes and engaged in all that occurs in my environment. BeCore stands the perfect fit for me because at least every other week, there is a new project and task to tackle.
Motivational speaker Simon Sinek reminds me, “the challenge of our unknown future is so much more exciting than the stories of our accomplished past.” As my internship goes on and I have the pleasure to learn more about the key roles at BeCore, in addition to gaining insight on their path to success, my excitement for my future increases. I’ve learned there is no correct or secret path. To anyone trying to figure out what to do in this life, keep going. Start with what you like and narrow it down from there. Talk to people! Speak with someone in a field or industry of interest and ask themhow they got there. It never hurts to ask. I was afraid to jump once upon a time, but once I did, I discovered a new world I happened to fall in love with.
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