Take consumers back to the Photoshop they remember and reminisce about their relationship with the brand. Celebrate Adobe Photoshop’s 25 year heritage and build excitement around the release of the 2015 Photoshop.
Pay homage to Adobe Photoshop’s heritage by building 4 separate Photoshop workstations – 1990, 1994, 2003, 2015 built with the technology of the time and decorated with the décor of time. Users were able to sit down, work with old versions, listen to tunes from the time and take selfies. Featured technology included Photoshop 1.0 on a Mac Classic from 1990 to a new, unreleased beta version of Photoshop running on a Cintiq tablet.