Show the value of Nike SB membership through “you had to be there moments” and attract skateboarders from the streets to the arena.
A 185’ x 42’ outdoor expo included Nike SB App registration, trials of the newest Nike SB footwear on a custom built mini skate park, a 360 degree share-able video opportunity, customization station with limited edition SLS Nike SB apparel, music, live emcee, and more. We scouted young skaters and gave them the chance of a lifetime to participate on the SLS pro course, a chance to win footwear and step into the world of a pro skateboarder. Additionally, we managed the Nike SB product inventory including apparel and footwear for talent, staff, TV crew, and live show promo. We facilitated athlete signings and coordinated and consulted on Nike SB VIP experiences, athlete participation, logistics, and communication between client, SLS, vendors, and staff.