Create a soccer hub for Nike NYC during the World Cup time period.
The Hall of Phenomenal, located in SoHo, was a huge activation that included programming such as youth clinics, pick up futsal games, foosball tournaments, influencer events, customization area, interactive photo experiences and World Cup viewing parties.
Consumers also got their chance to trial the Magista and Mercurial footwear in an interactive photo experience that allowed guests to create a digital flip book of themselves scoring a goal using over 200 cameras. In addition they could test their skills in the Hexagon where their response time and accuracy were tested by kicking a ball at one of several screens with a moving graphic.
Close to 400 teams participated in organized futsal league play during the week of activation bringing a lot of energy and localization to the space.