Brand Goals: To open and support high profile on-premise accounts and drive sales in those accounts. To support halo accounts through a major stand-alone, outdoor event in Jacksonville, FL.
Execution: The tailgate experience began with the signature Stillhouse vibe: brand ambassadors welcoming college football fans with shot skis, bartenders serving up dynamic Stillhouse cocktails, and music from Just Jamz Entertainment! What’s a Stillhouse tailgate without some BBQ? Tailgaters were treated to traditional sliders (and alligator sliders!) with special Stillhouse Peach Tea Whiskey BBQ sauce curated by Chef Kenny Gilbert. Fans also received complimentary, custom Stillhouse designed bandanas that were live screen printed throughout the event. Tailgaters enjoyed corn-hole and got in on some photo booth action before the Florida Gators vs. Georgia Bulldogs game kickoff!