Overview
Rekindling the spirit of the wild
Toyota curated an extraordinary weekend adventure in collaboration with BECORE and Hotel Tacoma in the scenic Cape Lookout of Oregon. Guests engaged with the untamed outdoors through various rugged activities, including Polaris ATVs, specialized mountain bikes, and sumptuous forest-to-table cuisine.
Challenge
Navigating nature with novelty
Toyota challenged BECORE to foster a deep connection between guests and the great outdoors, crafting an authentic off-road experience that showcased Toyota's adventurous spirit and capabilities.
Approach
Designing a dynamic outdoor experience
BECORE’s strategy revolved around curating tactile engagements with nature. They facilitated hands-on ATV and dirt bike experiences, guided by professionals, that allowed guests to traverse the diverse terrain and embody Toyota's go-anywhere philosophy.
BECORE complemented the high-adrenaline activities with a culinary journey featuring locally foraged foods prepared by Hotel Tacoma chefs, anchoring the adventure with memorable flavors.