EXPERIENTIAL MARKETING
1. Nestle Brings in Nude Baristas to Promote Their All Natural Creamer
Walking into a coffee shop to find nude baristas dressed only in body paint is far from normal and quite distracting, to say the least. As part of Nestlé’s ‘CoffeeMate Natural Bliss’ all-digital campaign, the brand took over an Irving Farm Coffee Roasters store in New York for one day in April and gave out complimentary coffee mixed with the new Natural Bliss Creamer.
Forget nude baristas! Did someone say free coffee?
2. Human Torch Flies Over New York in Fantastic Four Promo
It’s a bird… It’s a plane… Marvel and Twentieth Century Fox celebrated the forthcoming opening of their Fantastic Four film by creating a stunt that brought to life the franchise’s Human Torch superhero in New York. Drone technology alongside pyrotechnics was used to make it appear as though a flaming human was flying through the sky.
LIFESTYLE
3. Stance Collaborates With Big Sean for Their “Anthem Collection”
Out with the old and in with the new. Stance has revolutionized the way we feel about our sock game with one collaboration at a time. Stance socks has attracted more than $86 million in funding and initial investments from celebrities like Will Smith and Dwyane Wade. The sock company also signed a deal in April as the NBA’s official on-court sock. On top of all these power moves, Stance is proud to present its new ANTHEM collection. The line, designed for the artist, the curator, the skeptic, the tastemaker, is sleek yet sophisticated. In essence, the collection, which plays with colors and materials in ways never before thought of in the sock world, is a premium offering curated specifically for trendsetters worldwide. Stance is proud to welcome Platinum award winning artist Big Sean, known for his tight bars and a sleek sense of style to the ANTHEM team.
4. To be a Kid Again- An Exciting New Way to Get Around by Foot
At 31 seconds this video gets weird. But this isn’t about the video, this is about how cool these Walk Wing shoes are. They’re the wheelies for adults, and quite frankly who doesn’t want to be a kid again? Being an adult is overrated.
ART & DESIGN
5. JanSport Takes Art to the Streets of São Paulo’
JanSport’s #LiveOutSide2015 initiative promotes street art around the globe. Recently touching down in Sao Paulo, JanSport provided two of the Brazilian city’s most renowned street artists with supplies and gave them free rein on a 40 x 15 high meter wall in the Pineheiros district. For the mural, Nove worked alongside 28-year-old Arlin for an installment just off the Rua Fidalga. The end result of art is the latest street piece placed around the world. Past locations for JanSport’s #LiveOutside2015 initiative have included Brooklyn and San Francisco.
6. Filmmaker Gives Viewers an Aerial Exploration of Los Angeles
It’s not every day that you get a bird’s eye view of the city. In fact, we’ve never seen LA like this until Videographer, Ian Wood released this cinematic short. We all know that Los Angeles has so much cool to offer, but yet there is a lot out there that many of us have yet to explore. This video gives us a new perspective of Los Angeles by capturing stunning visuals of the city’s architecture, street art and landmarks.
Go ahead, sit back, grab some popcorn and prepare to see LA like you’ve never seen it before.
TECHNOLOGY & INNOVATION
7. Book a Vacation at Japan’s Strange Robot-Ran Hotel
After a long flight sometimes you just want to arrive at your hotel room and introvert already. There’s no fault in that. But if there’s anyone who gets you, it’s the Henn Na hotel in Japan. The Henn Na is the first hotel to be completely ran by robots. The robots man everything from the reception, concierge desk to transporting your luggage and answering your questions. It’s weird, but with constant advancement in technology anything can be expected. Next time you’re jet-lagged and just want to make it to your room with zero human interaction, we encourage you to check-in to the Henn Na hotel.
8. The New Touchjet WAVE Turns TV Screens Into Touchscreens
Who do we think we’re kidding? Out of all the trends the impending launch of the Touchjet WAVE puts the icing on the cake. The Touchjet WAVE is a peripheral device that turns any TV screen into a giant touchscreen. If you’re not looking forward to that…wait for it… Any app that is used on your mobile device or tablet, between iOS and Android can be worked with and manipulated in full resolution.
Every other Monday we’re rounding up what’s hot in experiential marketing & beyond. Stay Posted for our next Core Report!