What makes a great Pop-Up Shop ? What makes it great?
Pop-Up Shops are on the continuous rise in the marketing world. Why are they becoming so popular you ask? Well they provide an instant gateway into the world of the consumer by engaging with them in their natural habitat. Brands can demonstrate product to consumers using Pop-Up Shops or they can also sell goods or services to consumers using pop-up shops.
Pop-Ups aren’t just a great way to sell product or to create brand awareness, they can also help jumpstart conversations with the community. Get your consumers engaging and talking to each other, it’s likely they will vouch for your brand, further solidifying the reputation of your brand in the hearts and minds of consumers. Word of mouth in combination with experiential marketing activities can boost your marketing success tremendously.
In our opinion what makes a Pop-Up Shop Great, is a balance of authenticity, professionalism, execution and intelligence. You’re not going to have a great Pop-Up Shop by only harnessing one of these components.
Do Pop-Up Shop Marketing Agencies Exist? Where can you find them?
Using a Pop-Up Shop Marketing Agency can be key in executing your goals. We’ve seen some terrible Pop-Ups in our travels so we’d suggest using a professional marketing agency to handle the coordination and execution of your Pop-Up Shop Activation.
BeCore specializes in Mobile Tours and the creation of Pop-Up Shops all across the Country. We can provide brand ambassadors that help support the initiative and are true to your brand. Every brand shouldn’t use the same brand ambassadors. Brand Ambassadors need to stay true to your particular brand philosophy, look and feel, as well as brand personality. Give us a call today and we’d love to discuss getting your brand setup with the right representatives today.
Three reasons why Pop-Up Shop Brand Ambassadors are so important:
-Not all Brand Ambassadors are the same, sometimes you need a brand ambassador that is technically helpful, sometimes you need a brand ambassador that looks like a model or is beautiful, sometimes you need an ambassador that is good with kids, or good with the action sports community, or what about the music community?
-The audience is smart, they can tell between authentic and fake, so it’s important that you get people who are authentic and true to your brand category.
-Not every audience is the same, you need different people and a different style for each and every activation depending on that campaigns details.
If you have questions about Pop-Up Shops, Event Marketing, Content Marketing, Social Media or Experiential Marketing contact us today!